Our Brand

The identity guidelines are available for download as a PDF file. The manual outlines a consistent approach to presenting the TTUHSC El Paso image, message and voice, and includes instructions for:

  • Use of the TTUHSC El Paso logo
  • Correct use of the university name
  • Incorrect and outdated logos
  • Identities of institutes and centers
  • Stationery layouts including business cards, letterhead, and envelopes
  • Using the logo in advertising and branded environments
  • Patches used on provider and student white coats

TTUHSC El Paso Brand Identity Guidelines Booklet: