TTUHSC El Paso Identity Guidelines

Identity Guidelines Cover Graphics

Our Identity:

Texas Tech University Health Sciences Center El Paso (TTUHSC El Paso) provides high-quality educational opportunities to students and health care professionals, advances knowledge through scholarship and research, and provides expert patient care.

Presenting a unified image is key to increasing TTUHSC El Paso visibility and recognition. The Office of Institutional Advancement maintains the university's official identity guidelines, which define the elements that form the foundation of the TTUHSC El Paso brand. University staff, students, faculty and administrators should use this manual as a reference to better understand the reasons behind the TTUHSC El Paso identity guidelines and how to properly put them into practice.